Last week, something special happened at Premier Community. We didn’t just capture images—we captured moments that reflect the very heart of our care.
In a warm and joy-filled photo shoot, we brought together some familiar faces to help us update our marketing imagery in a way that feels truly personal. No stock models here—just the real people who represent the care, compassion and community at the core of everything we do.
Starring Our Community
Taking centre stage were Nina, Marie, and Gary, three of our wonderful staff members who volunteered to pose as Carers. They were joined by Liz, Betty, and Chris—long-time friends of Premier Community—who kindly stepped into the role of Service Users.
Each of them brought warmth, humour, and heart to the shoot. Their involvement means that every photo we share truly reflects the people we care for and the people who make that care possible.
A Sentimental Setting
To make this photo shoot even more meaningful, we returned to a place that holds a special place in our story: the home of our founder, Gill. For many years, this house was the beating heart of Premier Community—where care plans were crafted at the kitchen table and where every decision was grounded in family values.
Using this home as the backdrop gave the images a deeper resonance. Every shot taken in those familiar rooms carries with it the history, dedication, and vision that brought us to where we are today.
A Little Moment of Method Acting
Of course, no behind-the-scenes story is complete without a memorable moment. While capturing some realistic scenes of bedroom care, our model Liz took her role very seriously—so seriously, in fact, that she actually drifted off for a short nap mid-shoot! A true professional (and perhaps a little too comfortable), her commitment gave us one of the most authentic scenes of the day.
Made With Heart
This shoot was made possible thanks to Pete and the team at The Dairy, who helped us bring our vision to life. Supporting on the day from Premier were Amanda, Claire, Georgia, and Tim, ensuring everything ran smoothly and stayed true to our brand’s warmth and sincerity.
As Tim shared:
“It was a great day of capturing caring moments. Bringing to life our values. Genuinely representing the care, dedication and love given every day by our staff to our Service Users. I am so impressed with our actors who did a brilliant job, and had great fun taking part.”
Watch This Space
You’ll start seeing our new marketing materials—featuring these six incredible actors—roll out over the next few months. Whether it’s on our website, social media, or printed brochures, we hope these images offer a truer, warmer representation of the care we’re proud to provide.
Thank you again to everyone involved. This wasn’t just a photo shoot—it was a celebration of who we are.
